To create a new experience, I analyzed the existing website, and completed a content and structure audit. I got to understand the users through reports, interviews, and gathering their engagement data from the existing website, to then outline interactions and patterns, tracing patterns of interests in different types of audiences, creating an ecosystem where everything is connected.
By simplifying, differentiating, filtering and prioritizing information to align it with school offerings, Stanford Earth’s ideas and objectives were then clear and accessible, ready to be presented in an engaging format, facilitating interaction with its many types of audiences, from prospect students, to faculty members, alumni and faculty staff.
Highlighting the technology present in the campus, and making the field trips students can take, the real farm where classes are taken, among and other exclusive amenities that are part of the experience, combining to students and staff stories, events, careers, and field opportunities, inviting users to learn more about the school.
This brought the perfect chance to elevate the visual design, bringing awareness of the possibilities the School brings to the table on its everyday basis, and checking other requests made by the School, such as:
The visual design was established early in the design process, optimizing the overall process, by providing rapid feedback, prototyping and keeping consistency throughout the project, which was delivered in 12 weeks.The design, implemented using Drupal technology, allows the client to fully customize elements and create new pages in the back end, having a flexible collection of templates for desktop and mobile true to Stanford brand.
Bite size info/inviting users to learn more
Create a flexible, lightweight, modern, decluttered set of element/components and templates that could be reused across Stanford’s websites
Flexible enough, providing options for different use cases